Fixated on a Better Future: Sustainable Scents for the Conscious Consumer

Fixated on a Better Future: Sustainable Scents for the Conscious Consumer

abel perfume


With our increasing focus on the need to live a more eco-friendly lifestyle that doesn't cause further damage to the planet — brands are making that same shift. Thankfully, that doesn’t mean we have to compromise on being able to buy good quality beauty products that we love. 

It just means that we get to enjoy them even more because we know we’re doing so ethically, for the benefit of the world and everyone who calls it home. One of our favourite brands at the moment that is doing exactly that is Abel — a New Zealand-owned and operated fragrance company taking the industry by storm. 

Self-professed as being “fixated on a better future”, it all started about a decade ago when founder Frances Shoemack was in Amsterdam searching for a truly natural perfume and came up short. Soon after, the idea for Abel was born. 

Fellow New Zealander, Master Perfumer Isaac Sinclair became Shoemacks’ first ally in the quest to disrupt an industry that didn’t believe natural perfume could be chic, modern, or stand up alongside the world’s best. Abel uses the latest in renewable ingredients alongside the best in heritage naturals, all while being on a continuous mission to challenge the perfume industry and improve the world we live in.

Because we love all things packed with goodness, we just had to get Abel in store. Now that we’ve had the luxury of being able to try and then share it with our much-loved customers and friends, we’ve come up with our top favourites for you to get your hands on. Which one will you try first?

Abel Odor | Natural Eau De Parfum - Cyan Nori

With the ocean as its muse, sweet, salty and effervescent Cyan Nori is the best-selling perfume in our collection. A fruity and juicy scent with hints of (plant-derived) musk, Cyan Nori opens with tangerine and peach and has a salty, deep-sea dry-down. If you long for gritty, beachy days with salt-drenched hair and sun-warmed skin, Cyan Nori is the scent for you.

abel - cyan nori

Abel Odor | Pause Eau De Parfum

A restorative fragrance created to centre, balance, and calm the mind and body during hormonal change. A confident textured floral, Pause will appeal even beyond its feel-good properties. Violet Leaf is mood-stabilizing, Mimosa is known to support hormone balance, Narcissus promotes deep sleep, Hay offers tranquillity.

abel pause

Abel Odor | Natural Eau De Parfum - Green Cedar

The unique combination of a twice distilled Texas cedar and wild harvested Atlas Mountain cedar make for a distinctive, intoxicating fragrance. Combined with unexpected notes of natural magnolia, cypriol, cardamom, and smoky guaiac wood, the result is an intoxicating and distinctive gender neutral fragrance.

abel green cedar


Abel Odor | Natural Eau De Parfum - Pink Iris

Nose-tingling Sichuan pepper and fresh basil open this traditional floral bouquet where its namesake iris shines among a showstopping lineup of rose, jasmine, and natural musk. A beautiful blend of floral notes using only the best natural ingredients.

abel pink iris

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